Engagement · Decision Sprint
Decide Whether the Opportunity Is Worth Pursuing
One opportunity, product idea, existing service, or initiative already underway. Get the evidence and commercial clarity needed to make a confident go, change, or stop decision.
“Is this worth pursuing, and what should we do?”
Fit
When to Use It
- A promising opportunity exists but the evidence is not strong enough to invest confidently.
- A service has repeatable value but the scalable offer is unclear.
- An initiative is already underway but the customer, proposition, pricing, or business model remains unresolved.
- Leadership needs a clear commercial decision before committing more time, people, or capital.
The work
First Three Stages of FORGE
The Sprint is fixed-scope, has a defined start and end, and is led directly by the founder with the sponsoring executive and the people closest to the opportunity.
F · Frame
Define the customer, problem, business outcome, strategic fit, and assumptions that matter.
O · Obtain
Test demand, customer value, willingness to buy, and the assumptions that could change the decision.
R · Refine
Shape the proposition, business model, pricing, packaging, and delivery approach around what the evidence says.
Outcomes
What You Leave With
A change or stop can also be a successful Sprint outcome. The purpose is to make the right investment decision before more resources are committed.
- Clear target customer and business outcome
- Evidence for or against the opportunity
- Refined proposition and commercial model
- Main risks and investment gates
- Practical roadmap
- Clear go, change, or stop recommendation
Next
After the Decision
If the decision is go, the engagement moves into execution:
G · Give It Form
Define the product, MVP, scalable offer, operating model, and technology direction.
E · Execute & Evolve
Build, pilot, launch, measure, and establish internal ownership.
Ready to Make the Decision?
If you have a credible opportunity that needs evidence and a clear next move, let's discuss it.
Book an Intro Call